« Texaco: an early case of corporate identity | Main | Rapid 84: Cerritos, California »
Monday
Apr082013

Arne Jacobsen: Skovshoved gas station

Arne Jacobsen. Texaco Station, Copenhagen, 1936

Drawn in 1936, actually built, and now preserved as a museum. There is a quality to this drawing much like early Disney films, or George Herriman's drawings: so much space, such sunny landscapes, just three years before the start of WWII. 

Just had a look at Texaco's timeline.  It started as a company that shipped heavy crude and was already in Antwerp by 1905, shortly after it was founded in Beaumont Texas in 1901.  In 1936 it was supplying oil to the Nationalists in Spain and continued to do that throughout the civil war. It also joined forces with Standard Oil/Chevron in 1936 – using its Bahrain oil fields and refineries, to market throughout Asia and Africa.  In 1940 Texaco's chief was forced to resign over his connections with the Nazi Party after his support of the Nationalists in the Spanish Civil War became public. 

In the 1950s and 60s, Texaco put on a public charm offensive with the jingle that told us 'you can trust your car to the man who wears the star'. For many of us, the Texaco Metropolitan Opera broadcasts on Saturday afternoons were just part of the landscape of each week.  That's the thing with oil, it flows everywhere.

 

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>